The important part is Viber says it doesn't use personal data to serve any of this content, and it will only serve these kinds of ads when you're proactively searching for something. For example, if you search for "restaurants" you may see some local spots that have paid to be there. Instead, it will only serve ads when a user goes to the Discover part of the app and looks for something. While Viber makes some money via user fees (calling out to a phone number costs a nominal fee, as do extras like sticker packs), the way it treats advertising doesn't depend on user data. If WhatsApp remains a secure private app, or if it becomes another tool of the Facebook galaxy to grab more data and make more money." WhatsApp was supposed to be different.we'll see what WhatsApp will become. It necessitates a lot of ads, a lot of reading of everything exchanged on the platform to be able to monetize as much as possible. "Messenger is a very different model from us. "The Facebook galaxy is our major competitor," Agaoua said.
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